The Unbundling of the ‘Times’ – The Awl

ThelasttimethattheNewYorkTimestriedtogetpeopletopayjusttowatchMaureenDowdgettinghigh,itdidn’tgogreat?

Butit’ssevenyearslater,andthingsaredifferentnow;thereareapps。

WiththelaunchofthededicatedNYTOpinionsubscriptionandcorrespondingapp?

—?

whichfollowsNYTNow,itsslimmed-downfeedofsupposedlyjustthethingsthatmatter?

—?

theunbundlingishere。

MuchlikeiTunesbrokethecontinuousunitofthealbumintoitssmallestatomicunits,eachoneavailableforsmall,individualfees,it’snoweasytoseehowtheTimes,agreatbigbundleofsomethreehundreditemsaday,canbesplinteredamilliondifferentways,throughtheprismofeachreader’staste,perhapswithatinysubscriptionjusttotheStylesection,orjustmetrocoverage,ortheTimesmagazine。

Butunbundlingmeansthateachpiececutfromthewholeisexposed,andmuststandonitsowninthebarrenandunforgivingalienworldthatisthemediarightnow。

WhileNYTNowhasgarneredpraise,thecurrentversionofTheScoop,theTimes’sNewYorkCityguide,gatheredfromthediningandartssections,wasreleasedfivemonthsagoandhasjustseventeenratingsintheAppStore;thelatestversionoftheRealEstateapp,releasedtwomonthsago,doesn’thaveenoughratingstoshowoneatall。

Forbetterorforlolol,we’llknowhowmuchpeoplereallycareaboutwhatThomasFriedmanthinkssoon?